WEBSITE : www.louisquatorzeparis.fr/en/

Description of the project

Launch of the Franco-Korean leather goods brand in Europe.

Details of the project :

- Develop and legitimate the brand in Europe and internationally.
- Creation and monitoring of the concept of two stores, one in Paris (France), the other in Seoul (Korea).
- Definition of the positioning in collaboration with the artistic direction.
- Creation of the development strategy.
- Establishment of the brand in France & Europe.
- Interface with the South-Korean management.
- Implementation of the operational structure.

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